The new Brioni Concept Store worldwide,  designed by Park Associati, declines the classic masculine elegance of the brand, taking inspiration from the great masters of Italian design as Franco Albini , Gio Ponti, Carlo Scarpa, Carlo Mollino , combines formal elegance and modernity.


Rome, Venice, Frankfurt, Zurich, Hamburg, Munich, Berlin, Prague, Paris, Courchevel e Moscow in Europe; New York, Palm Beach, Dallas, Las Vegas, Los Angeles e Washington D.C. in USA; Santo Domingo e Mexico City in America Latina; Beijing, Singapore, Hong Kong, Bangkok, Macau, Tokyo, Jeddah, Doha, Seoul, Phnom Penh, Chongqing, Nagoya e Busan in Asia; Johannesbourg in South Africa


Project: 2012-2016
Realization: 2012-2016

Various Size

2016 The Plan Award, Honor Mention

Professional service
Architectural project
Site supervision

Design team
Filippo Pagliani, Michele Rossi
Andros Atzeni, Alexia Caccavella, Alice Cuteri, Andrea Dalpasso, Guido Gazzaniga, Giacomo Geroldi, Irene Nocerino, Leonardo Porciani, Elisa Taddei, Davide Viganò, Marinella Ferrari, Fabio Calciati (Rendering)

Metis Lighting, Milan

Andrea Martiradonna

Designed to maximize the brand’s products, the distribution of the various areas expresses the classical spaces partition and corresponds to the expectations of the client to welcome the customer in an elegant and linear space, in which the materials enhance their classic taste of a brand that was born in the city of Rome, the heart of European classicism.


It was deliberately chosen to use fewer materials , with careful attention to detail in order to communicate a discreet luxury and precious. The walls are cladded in “cannucciato” wood panels joined with brass trims and incorporate alcoves that form the principal display elements. 

Their internal configuration and dimensions can be adapted to suit a variety of display requirements. The concept of exclusivity is further emphasized with the VIP room that will feature in the larger shops, customized with unique furnishings that relate to the location of the shop. The twostorey boutique of Frankfurt is the largest in Europe after the one in Milano. Ground and first floor are connected by a stair, real architectural element characterizing this store.  Park Associati realized the concept of all newly opened Brioni boutiques worldwide: Frankfurt, Zurich, Hamburg, Munich, Berlin, Courchevel in Europe; New York, Palm Beach, Dallas, Las Vegas in the USA; Santo Domingo in the caribbian area, Beijing, Singapore, Bangkok, Macau, Tokyo, Jeddah, Doha in Asia; Johannesbourg in South Afrika.

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