The Flagship Store Brioni of Milan is accommodated in a four-storey building in Via Gesù 4, within the boundaries of the the famous Milan fashion district. In this case, Park Associati was responsible for modernising the building as well, which used to be the famous old home of Brioni’s tailoring shop and offices in Milan. The layout of the various goods areas, is designed to enhance the brand’s products to the maximum and cater for the client’s desire to welcome customers into an elegant, linear setting.


Via Gesù 4, Milan


Project: 2014
Realization: 2014

700 sqm

Professional Service
Architectural project
Site supervision

Design team
Filippo Pagliani, Michele Rossi
Alice Cuteri (Project Leader Interior Design)
Elisa Taddei (Project Leader Architecture)

Lighting Design
Metis Lighting, Milan

Site Supervision
Studio P+P, Milan

Interior Decoration
Status Contract, Nova Milanese (MB)

General Contractor
Sercos, Martinengo (BG)

Ceiling Lighting
Flos, Milan
Archilux, Pietrasanta (LU)

Furniture lighting
Light contract, Brescia
Archilux, Pietrasanta (LU)

Ruckstuhl Tappeti e Moquettes, Milan

Travertine Floors
Marmi Vrech, Cervignano del Friuli (UD)

Furnishing Complement
Poltrona Frau, Milan
Driade, Milan
Oluce, Milan

New Crazy Colors, Monza

Andrea Martiradonna

IDA, Silver Prize in the Category ‘Interior Design’

The ground floor space opens directly to the building’s internal courtyard: a secret and surprising place characteristic of traditional Milanese architecture.

The display windows for the various products face onto the courtyard at different heights. The spaces are all fitted with windows to recreate the setting of a luxury tailor’s shop bursting with natural light and looking onto the neighbouring streets. The various sections devoted to footwear, leisurewear formalwear are located on the first floor.

A large tailor’s workshop on this floor provides vital support for the shop’s business operations.

The second floor, on the other hand, is devoted to tailor-made products and a private VIP room.

The concept of elegance and exclusiveness characterising the brand,  is emphasized through the presence of a lounge area, whose furnishing and fittings are all custom-designed.

The atmosphere feels even more exclusive due to the windows, which, although fitting in with those in the store area, focus on the artisan care of their manufacture.

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