Park Associati’s proposal for the Italian Pavilion at Expo2015 competition conveys a far-reaching, energic and vital image. The Pavilion has been conceived as a suspended work of architecture, a container for the principal funcions required by the brief, with the flexibility typical of exhibition locations intended for a wide range of uses that can accomodate any form of installation within. The twenty towers/masts of variable diameter that pierce the building and reach a maximum height of 125 m. distinguish most clearly this architecture and constituting both, the supporting structure of the pavilion and soaring up to create a symbolic element.

The twenty columns/towers, together with the 23 m high container, have been conceived to proportionally represent in terms of height the area of the Italian regions and to project an image of Italy through a simple gesture, charged with assertive and positive elements in a succinct and symbolic message. This metal masts, cabled inside, derive from the production of structures for wind farms and can be reused  as supporting elements for future wind-turbines, to produce clean energy. As wind-turbine structures, the masts will produce in three months the energy consumed  by the entire pavilion during the Expo period. The actual pavilion  is a large square container, generating an open “piazza” at the base of the building, clad in a surface of lenticular film, reproducing a field of grass. A skin made up of aluminium uprights and extruded terracotta tiles with one side glazed and mirrored with PVD treatment, gives a particular bright and vibrant appearance to the elevations of the whole pavilion, as well as screening and protecting the indoor functions from direct sunlight.