Developed for an architectural competition, this project proposes two different design scenarios: complete demolition and reconstruction of the building and refurbishment of the existing building transferring permitted gross floor area. In both solutions the overall volume is broken down into two entities creating a particularly dynamic relationship with the street in such a way as to fulfil the requirements of the brief which were to divide the floor area for each storey into three units of 500 sqm.


Via Melchiorre Gioia 22, Milan

Hines Italia

Competition: 2012

33.000 sqm

Professional service

Design team
Filippo Pagliani, Michele Rossi
Marco Panzeri (Project Leader)
Alexia Caccavella, Alice Cuteri, Marinella Ferrari, Lorenzo Merloni, Alessandro Rossi, Marco Siciliano, Elisa Taddei, Jorge Velasco
Fabio Calciati (Rendering)

Scenario 1
Scenario 2

Reminding in terms of both the articulation of the volumes and the design of the elevations, a language that is close to an established tradition in Milanese reconstruction – from Gio Ponti to Asnago and Vender – the design of the facades is based on the use of a curtain-wall divided and fragmented through the introduction of elements in lightweight concrete that give the overall complex a particularly rhythmic pattern, almost as if it were a three-dimensional musical score. On the ground floor an area given over to tertiary use on the northern side of the complex faces onto the principal avenue, as does the main entrance to the offices that is set centrally with respect to the building plan and accessible both from the avenue and the piazza on the south of the complex.


The surroundings and street layout were also part of the competition, as such the piazza to the south of the new building, opposite the City Council offices in via Pirelli has been designed with public activities in mind (a design museum), with a block set partially underground so as to place the exit to the underground railway in a direct relationship with the street level.

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