In its historic boutique of via Condotti in Rome, Hermès opened Silk Mix, a temporary installation inspired by a record store. The project starts from Hermès’ brief of setting up a space dedicated to the world of male silk and linked to vinyl. Evoking a recording room, the store designed by Park Associati recreates an environment in which music is protagonist and clients can enjoy an immersive experience.


Via Condotti 67/A, Rome

Hermès Italie

Project: 2017
Realization: 2017

150 sqm

Professional service
Site supervison

Design team
Filippo Pagliani, Michele Rossi
Andrea Dalpasso (Project Leader)
Marinella Ferrari, Elena Ghetti, Stefano Tagliabue

Shop Display and Furniture Supply
Way, Milan

Showcase Display
Luca Sacchi, Milan

Photo by
Andrea Martiradonna

IDA, Honorable mention in category ‘Interior Design’

The choice of colors, materials, and light, creates an elegant and fresh setting, with a strong temperament. The use of a sound-absorbing pyramidal coating allows an immediate referral to the desired imaginary and creates a geometric envelope, strongly characterized by colors.

The rooms have been organized in order to locate listening experiences throughout the store.

The records are highlighted by LED frames that identify the displays and create strong luminous signs. The rooms focused on the products provide frames covered in gunmetal gray-colored laminates, a black vinyl floor, and gray lacquered freestander furniture with black iron frames.

The sale spaces are ideally connected with a visual telescope to the Hermès store in via Bocca di Leone.
Posters and neon lights contributes to the atmosphere. A place in which men’s silk scarves illustrate record sleeves, while ties adorn cassettes. A living place, the scene of unexpected encounters and surprises.
The windows’ design reflects the store philosophy with products, neon lights and vinyl. Silk Mix becomes accessible and visible from the path on the luxury shopping street. The temporary store was open in Rome until February, 2018.

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