LA SERENISSIMA

This building, designed in 1962 for the Campari company by the Soncini brothers, is distinguished by the burnished colour finish of the metal structures on the facade, the tinted glass of the curtain wall system, the brown paintwork and the smaller volume used as a residential unit. During its heyday, the building would have been considered modern and technologically advanced. However, in its contemporary condition, many of its undeniably fascinating aspects have proved to be uneconomical particularly in terms of energy saving. It was decided to redesign the building respecting the original layout.

The project proposes to recuperate the ground floor, to reassign its generous amount of unused space to commerce (although part of the central green area is kept), and to aim at a new distribution and increased flexibility of the internal office spaces. Particular attention has been paid to the system of façades. By shifting back the perimeter façades of the building, it has been possible to gain approximately 360 sq m of overall floor space. This result has also been achieved by creating of a glass skin of variable modules that is able to recompose, like a soft and transparent sheet, the new distribution of the spaces of the ground floor, now accessed via a single entrance.

At the end of the whole process of redefining the façades, all of the same style and height, it was decided to emphasize the overhang of the roof, adjusting it to the dimensions of the redevelopment. The building is certificated LEED Gold.

Rebuild Award 2013: third prize and special mention for ‘Architecture Quality’.

IQU (Innovation and Urban Quality) Awards 2014: first prize for category ‘Architecture and City’.

INFO

 

Location
Via Turati 25-27, Milan

Client
Morgan Stanley Sgr S.p.A.

Competition: 2008 Winner project
Project: 2009-2010
Onsite: 2011-2012
Completion: 2012

Area
8.500 sqm

Energy Certification
LEED Gold

Awards
2013 Rebuild (National Convention on rehabilitation and sustainable management of real estate), Third prize and Special Mention in the Category ‘Confort and Building Quality’
2014 IQU (Innovation Urban Quality) Prize, First prize in the category ‘Architecture and the City’
2014 IDA, Silver Prize in the category ‘Refurbishment’

Professional service
Concept
Architectural project
Site supervision

Design team
Filippo Pagliani, Michele Rossi
Marco Panzeri (Project Leader)
Alice Cuteri, Andrea Dalpasso, Marinella Ferrari, Stefano Lanotte, Marco Siciliano, Paolo Uboldi, Fabio Calciati (Rendering)

Consultant
Mechanical and Electrical Engineering, Site Supervision
General Planning, Milan

Project Management
ECHarris Built Asset Consultancy, Milan

Landscape Project
Marco Bay Architetto, Milan

Fire Consultancy
General Planning, Milan

General Contractor
Mangiavacchi e Pedercini, Milan

Health & Safety Management
PRO.JE.CO Engineering, Dalmine

LEED certification
Habitech Distretto Tecnologico Trentino S.c.a.r.l.

Photo
Andrea Martiradonna