Park Hub was created with the aim of growing and innovating our activity, opening it to the city and contaminating it with the most innovative experiences that make Milan a place in full turmoil and transformation.
In April 2018, Park Associati expanded their office space. More space available has meant creating new meeting rooms, a place where models can be showcased, a larger kitchen and, of course, more design stations for a practice that, in just over a year, has doubled its staff.
The new layout includes a room that we have thought of as a place for both welcoming people and experimentation. This eclectic space has allowed us to imagine our office opening up towards the outside, hosting exhibitions, events, forays into fields related to architecture. An opportunity for dialogue and exchanging ideas and thoughts on art, literature, design and science. Above all, an open door to all that is happening around us.
Milan has become, or rather is once again, a laboratory, a place where stimuli and energies converge from all sectors of society. In recent years, architecture changed the face of the city and new activities have been set up and are growing: technological, scientific, artistic and academic centres are enriching the city’s fabric. The turmoil that is sweeping across Milan and is making it converse with the rest of the world has been inspiring us.
In the first year of activity we have linked our activities to the most important moments of Milan’s cultural calendar, and so far we have proposed the solo exhibitions of the photographer Mario Frusca and of the artist Thomas Berra. We have hosted the installation by From Outer Space, a couple of young Italian designers during the Salone del Mobile 2018, and presented the book “Disegnare con gli alberi” by Marco Bay for Bookcity. The future of this new project holds much more.
In 2019 we hosted the personal exhibition “Costruito ad Arte” of the photographer Andrea Martiradonna, in the occasion of the Art Week and the installation INSECURE, of Zan Kobal and Weixiao Shen, winner project of the first edition of our Milan Design Week Call for designer under 30, which inaugurates an annual exhibition during the Salone del Mobile.
Architecture is fuelled by a place’s life, it reflects it, it embodies new desires, it preserves its history but, like art, it is always driven to challenge conventions, to outdo the academies.