“The design poetics observes an approach to renovation oriented towards mutation rather than permanence, determining  a process of metamorphosis of the existing”.

“Park Associati’s renovation project for La Serenissima gives the building anew character, to be understood as a tribute to the work of the Soncini brothers”.

What does it mean to be an architect? “Always be in equilibrium between dream and reality. Have the capacity for synthesis and to resist the temptation to say too much in a single project.”

The whole building is used to communicate, or the spaces, as a large environmental media. We construct the communication concept and apply it on the different supports along the paths inside the building.

“Tenoha is an innovative concept store that reminds the atmosphere of new spaces with multiple identities, typical of new Tokyo style. Park Associati’s project has respected the industrial soul of the place through an essential design, in perfect japanese-milanese style ”

“The house belongs to those who experience it in terms of taste and there is a risk of misunderstanding, when the choices do not agree with the technical project.

Tenoha Milano brings a taste of Japan to Italy with its inviting mixed-use space that fuses retail, hos­pitality and co-work spaces in an industrial setting Park Associati envisioned a design that allowed crossovers between the different domains while respecting the build­ing’s industrial soul.

“An important aspect of the operation is improvement of energy performance of the building, which has reached from the E Class Class A3.

The place where you work, for our profession, is not indifferent.

Frame Magazine features 3f HD, the lamp designed by Park Associati for 3f Filippi.

Leading architects talk about the metropolitan city “In recent year something has happened in Milan that until not so long ago was unthinkable: it has become a beloved city…

“The filosophy of the studio is based on the concept of participation of ideas, evaluated and selected by the founding architects.

Shop, taste, work, discover. It is the philosophy of Tenoha, expressed by multi-service environments where to spend time, even working together.

The refunctionalization of the property of  Cordusio 2 has been studied looking for a balanced dialogue between eclecticism Renaissance and a renewed relationship with the contemporary.

Park Associati is in the fourth volume that Interni Magazine dedicates to the story of design.

The architectural, structural and plant updating of a building of the eighties that envisaged design choices also aimed at obtaining the Leed Platinum certification.

Filippo Pagliani and Michele Rossi are guest curators of the 2018 edition of the Milan Design Film Festival.

Michele Rossi talks about the redesign of the Engie Headquarters in Milan on the occasion of the official inauguration of the building.

Milanese architecture firms have opposed the aseptic international style with the typical Lombard pragmatism, they responded by not opposing it, but simply by emending it. There are several names of those who, even in the distances, have chosen this way and  Park Associati in particular.

Park Associati is one of the architectural firms that are changing the skin of Milan. The city is renewing its look thanks to the interventions of the best designers from all over the world to participate in its architectural rebirth.

Park Associati is distinguishing itself for its urban grafts, with attention to the consolidated urban fabric, offering innovative interpretations. In other cases, when there is little to preserve, realizing revolutionary restylings, where the track of the existing ones is not more recognizable.

The book presents 41 outstanding projects of urban redensification measures that illustrate the different approaches of urban planners, architects, and building owners to this topic. Regardless of the type of densification applied, the existing construction plays a major role in both its context and design.

Visitors enter through the shop, which lends access to the restaurant and, in turn, to the workspace. All transitions have an open character. The store, the restaurant, the bar, each adds to the pleasantness of the place, while also contributing to its recognizability and making it a point of reference in the city.   Frame,…

The publication gathers 84 Italian interior design projects, starting from the need to constantly update and comprehend an increasingly changing overall picture of interior design in Italy. ” Luca Molinari Best italian interior design selection, maggio 2018

“Open! Studi aperti” promoted by the italian National Council of Architects, opens 700 design practices throughout Italy with the aim of bringing the public closer to architecture. Park Associati, shows the extension of the studio in via Garofalo 31, with the ground floor set up almost as a model exhibition hall “. Teresa Monestiroli La…

“The architecture of the office’ environment has a specific place in the collective imagination and comes from the great cinema classics: the vast open spaces divided by central corridors with the usual divisions of the stations and the single offices reserved for managers. Today, a space that we can call a corridor and a personal…

The green branches of Tenoha The design is focused on a formal and visual continuum to give the 2500 square meters a sense of connection of the parts, down to the smallest details, reinforced by the use of glass doors and partitions that permit fluid, seamless circulation through the spaces.

Not keen on recreating verbatim the original Daikanyama location, Park Associati envisioned a space that channeled contemporary Tokyo of the Italian imagination. Laura May Todd

At number 18 of Via Vigevano in Milan, in a former industrial building dating back to the 1930’s, it has opened Tenoha Milano, a large multifunctional concept store that gathers together a shop, a restaurant, a coworking area as well as an event area and a pop up space. Luca Trombetta

How to design a city? Grande Zero, special issue of www.zero.eu on architecture and design is out. Park Associati is in!

The beginning was a party. Then one took another’s place and get bones at the same teacher: Michele De Lucchi. A reputation made up of skill, understatement and human sympathy that places Michele Rossi and Filippo Pagliani among the most beloved architects of their generation. Virginio Briatore

The diffusion of an intellectual project, such as architecture, discounts the difficulty of being immaterial. The value of Made in Italy is recognized in Design, Architecture follows, With several risks. The reflections by Filippo Pagliani and Michele Rossi, Park Associati.

Energy efficient and sustainable buildings, new trends in commercial architecture and office spaces.

The Gioiaottocomplex, designed by Park Associati, engages with the Residence Porta Nuova, a notable pre-existing structure that was built in the early 1970s.

Conceived like a ‘carro di tespi’ (travelling theatrical company ), where leading chefs from all over the world are invited to show off their skills on a rotational basis at Special cooking shows.

A clear spatial layout and the use of high quality materials generates a luxurous shopping atmosphere. The different shopping areas stretch out on two levels, which are connected as a double-high space in the entrance area.

Il nuovo quartier generale di Nestlé Italia, progettato da Park Associati, favorisce le connessioni e delinea una nuova idea di ambiente lavorativo che richiama l’idea del campus. Simona Galateo

The refined renovation of a house-barn of the early ‘900 in the landscape of the hills of Piacenza.

In Milan, in a 1950s building, the Milanese post-war tradition is revisited in a contemporary key, with a light and refined sign.

The new Salewa Headquarters is the intersection of several environment dimensions of the environment in which we live: physical, social and communicative dimensions, ways of living work and leisure.

This is one of the few metal structures of italian architecture in recent years. Unlike the predominantly cementitious tradition that characterizes the Italian post-war architecture, the Soncini specialize in this construction technique and adopt it in a refined way. Luka Skansi

“All three floors of the space are wrapped in bronzed brass trimmings, ’cannucciato’ ribbed Bahia wood, Eramosa marble and Navona travertine floors. Furniture includes Poltrona Frau armchairs and Ruckstuhl rugs, along with chairs and lamps designed by Studio Park and produced exclusively by Driade.”

Milanofiori is located south-west of Milan, in the municipality of Assago and offers a whole range of residential, commercial and tertiary devoted buildings. Today the area is enriched with a new office building with an apparently closed structure that encloses a garden-campus. Melanie Meinig

A creative laboratory, where designing is collective and architecture is an experimental workshop open to art, photography and music. Welcome to the Park. Alessia Pincini

By reducing the circulation’s surface area and reorganizing lifts and stairs, the architects were able to provide a high degree of flexibility for future occupants.

In the Milanofiori area, within the complex called “The offices in the green”, the Nestlé Headquarters has been realized in northern part of the lot. The realization was built on the imprint of two buildings identified by the current Detailed Plan, but never realized. Matteo Brasca / Gaia Laura Brasca

During the Milano Design Week, Saporiti Italia presents Shining Surface, a project by Park Associati architects, exhibited at Arengario, curated by Cloe Piccoli.

An archeologist of the future intent on writing on architecture of our times, would be lucky indeed to chance upon works by Park practice. It would provide him with the missing link to High Touch architecture. What is High Touch? Luigi Prestinenza Puglisi

Interview to the architects and restyling of La Serenissima Office Building featured on Dezeen

The refurbishment of La Serenissima Office Building: continuation of the original quality, reservation of the architectural features.

Our work is the synthesis of two visions. Projects are born not only from the union of two different approaches but from the sum of participated processes. Every design idea is shared and is the result of our common work.   Filippo Pagliani – Michele Rossi

One of our sources of inspiration is the Italian postwar architecture, from the 50s onwards, which is becoming a reference point, even abroad, of world architectural culture. In that period it was planned and built with an extraordinary awareness. Filippo Pagliani

Nomad with a view, like a contemporary sculpture, the Cube is a small architectural artifact that, for a few months, lands on symbolic monuments of big cities. A convivial space with breathtaking views, designed with care to the smallest detail.

Iconic building of the Milan postwar architecture, La Serenissima, ex Campari headquarters, is a testimony to the shining Sixties and the economic boom in Italy. Maria Vittoria Capitanucci

Make it sense to build skyscrapers in the Alps? On this question, which found ample grounds for discussion in Bolzano, Cino Zucchi Architetti and Park Associati have developed a building that can serve as an example for all urban planning. Lightlife – Zumtobel

The intervention area is located in a wide panoramic location, visible from a local path of environmental landscape fruition and is strongly related to the wooded-hill area behind the lot.

The new headquarters building is almost 50 m tall and it is dominated by three towers; it reminds of the profile of the surrounding mountains also thanks to an aluminium cladding with panels which are differently perforated and tinted and that, while refl ecting the colour of the sky, are bright and very coloured. Debora…

This building can, in a sense, be considered a unique work, resulting from an active and conditioning process of selection by the client, extending from the choice of place, to the architects and to the professionals, managers and all the technicians, that led to the final definition of the complex functional machine. Luka Skansi

The notion of the nomadic object, delocalised and stateless, indifferent therefore to climatic conditions and even to solar exposition, conditions substantial aspects of the construction.

Credit Suisse opens new branches in Milan and in some cities in Germany and Switzerland, designed by Park Associati.