Commissioned to Park Associati as the result of a competition, this scheme was to develop a new concept for all the shops under the Salewa brand. The project also includes a system for concession spaces in major department stores and multi-brand stores.


Via Waltraud Gebert Deeg 4, Bolzano


Competition: 2010
Realization: 2011

710 sqm

Professional service
Site supervision

Design team
Filippo Pagliani, Michele Rossi
Elisa Taddei, Alice Cuteri

Interior Design
Studio Koster, Milan

Umdasch, Bolzano

Andrea Martiradonna
Geert Koster

The design has been conceived as an extension of the formal and communicative values of the company giving particular weight to the relationship between technology and nature in a continuous and reciprocal exchange, consolidating its innovative image with the use of natural materials and flexible solutions that enable fast changes to the layout to be made in the shop. The flexibility of the stores is also based on the use of systems on wheels and ceiling tracks for most of the fixtures as well as a particular relationship with digital and multi-media technology that becomes the principal form of communication, introducing the viewer to exciting content regarding the nature and activities of the company.

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