THE CUBE BY ELECTROLUX
The Cube – dining with a view – is a pavilion designed to house an itinerant restaurant commissioned by Electrolux.
Conceived to be placed in unexpected and dramatic locations, the pavilion has traveled through some of the major European Cities between 2011 and 2012, offering lunch and dinner for eighteen guests at a time.
Bruxelles, Milan, London, Stockholm
Electrolux Appliances S.p.A.
Filippo Pagliani, Michele Rossi
Lorenzo Merloni (Project Leader)
Alexia Caccavella, Alice Cuteri, Alessandro Rossi, Fabio Calciati (Rendering)
Absolute Blue, Bruxelles
Logo, Texture Design
Studio FM, Milan
Nüssli, AG, Hüttwilen, CH
ZH, Campo Tures (BZ)
Mechanical and Electrical Engineering
General Coordination and Structural Engineering
General Planning, Milan
I Guzzini, Milan
Max Fure, Villotta di Chions (PN)
Electrolux Home Aplliance, Stockholm
Electrolux Professional Appliance, Stockholm
FMG, Fiorano Modenese (MO)
Kasthall Italy, Milan
IDA, First Prize in the Category ‘Other Architectural Design’
AIT Award, finalist in the Category ‘Bar and Restaurant’
Bar e Ristoranti d’autore National Prize, Special Mention
The Cube has been conceived as a module that can be put up and taken down relatively easily, one that suits all climatic conditions, even the most extreme, while always expressing the maximum in living comfort with its refined aesthetics and use of high-quality materials.
The interior of the Cube has been designed to suit different arrangements; the pavilion consists of a large open-planned space with a visible kitchen and a single large table that can be made to disappear by raising it up to the ceiling to form a lounge area for use after eating.
The total floor area of 140 sqm is divided between the open-planned space and a 50 sqm terrace. Inside, more highly advanced technological solutions can be found in the lighting, heating, sound system and of course, the kitchen equipment.
The construction has the lightness and versatility of a pop-up structure yet with the design complexity of a building. It uses materials that are highly innovative in terms of technology, eco-sustainability and energy saving as well as enabling constant re-use.
The pavilion’s lightness of form is emphasised on the exterior by its white colour and given a sense of movement through the use of an aluminium “skin” that has been laser-cut to create a texture with a geometric design that covers the whole of the outer surface.