Prima Café

The new project of interior design by Park Associati in the heart of Milan is a space that can transform itself and be lived around the clock. A place where to eat, work, meet people and have fun in absolute relax. Conceived to combine different functions, from actual café, to bistro, from restaurant to cocktail bar, Prima Café is a space where technology, design and attention to detail create an environment that accompanies the life of customers from morning till night.

A single large space illuminated by floor-to-ceiling windows facing the street and the square opposite the entrance, accommodates a bar and a restaurant. A highly technological lighting system comprising 600 transparent reflective tubes lit by LED projectors creates a spectacular light wave on the premises’ entire ceiling that is reminiscent of Neon Art works and the stage set of some historic rock concerts.
All the walls are conceived as three-dimensional spaces, feature a double finish pleated ribbon of kinetic art inspiration composed of juxtaposed triangular-section prismatic panels in recurring variations of shading ranging from purple to a precious burnished mirror effect.

Prima Cafè is also designed as a place where private events can be organised and where people can stop and work between appointments. Focusing on the fluid identity that accompanies the premises’ metamorphoses, the interior design creates a hybrid environment where the function-aesthetics combination is overturned.

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